PETER ACHAR NYIAM. DIGITAL MARKETING STRATEGIES AND BRAND LOYALTY OF UNIVERSITY LECTURERS FOR TABLE WATER PRODUCT IN CROSS RIVER STATE, NIGERIA. UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP, [S. l.], v. 3, n. 3, p. 23–33, 2026. Disponível em: https://ujbee.com/index.php/UJBEE/article/view/69. Acesso em: 19 oct. 2026.