https://ujbee.com/index.php/UJBEE/issue/feed UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP 2026-11-02T05:51:44+00:00 Professor Effiong E. Asuquo - Editor-in-Chief effiongeasuquo@uniuyo.edu.ng Open Journal Systems <p>UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) is an international, multidisciplinary, peer-reviewed journal that publishes original research, theoretical contributions, and review articles in Business Education, Entrepreneurship, Information &amp; Communication Technology, and Related disciplines.</p> <p>We welcome high-quality manuscripts that advance knowledge and show methodological rigor across various disciplines.</p> <p>For further details or enquiries, please contact the following:-</p> <p><strong>Professor Effiong E. Asuquo - Editor-in-Chief ( <a href="mailto:effiongeasuquo@uniuyo.edu.ng"><u>effiongeasuquo@uniuyo.edu.ng</u></a></strong></p> <p><strong>08030673110</strong>) or <strong>Samuel D. Udo (Managing Editor) at <a href="mailto:udosamueld@gmail.com"><u>udosamueld@gmail.com</u></a></strong></p> <p>08038943171 or Eneawaji F. Ukoima (Editorial Secretary) at<a href="mailto:eneawajiukoima@uniuyo.edu.ng"><u> eneawajiukoima@uniuyo.edu.ng.</u></a> 08029748687.</p> https://ujbee.com/index.php/UJBEE/article/view/67 INQUIRY-BASED AND DEMONSTRATION METHODS OF TEACHING ON STUDENTS’ ACADEMIC PERFORMANCE IN FINANCIAL ACCOUNTING IN PUBLIC SECONDARY SCHOOL IN AKWA IBOM NORTH-EAST SENATORIAL DISTRICT, NIGERIA 2026-09-23T16:31:14+00:00 SIFON DANIEL AKPAN sifon.akpan@gmail.com PROF. FRANCIS I. OKON francis.okon@gmail.com UTIBE-ABASI DAVID ETOK etok.david@gmail.com The study investigated the effects of inquiry-based and demonstration teaching methods on students' academic performance in Financial Accounting in Public Secondary Schools in Akwa Ibom North-East Senatorial District. Two research questions and two hypotheses guided the study. The study adopted quasi-experimental design (pre-test-post-test non-equivalent group design). The population of the study comprised 2,236 senior secondary two (SS2) students offering Financial Accounting in 86 public secondary schools in Akwa Ibom North-East Senatorial District. A sample size of 200 respondents was used for the study. Census sampling technique was used in selecting the sample. To determine the reliability of instrument Financial Accounting Performance Test (FAPT), the researcher administered the instrument to 20 SS2 students who were selected from the population of the study but were not sampled. The scores of test-retest obtained from the respondents were analyzed using Pearson Product Moment Correlation (PPMC). A reliability coefficient of 0.88 was obtained which makes the instrument reliable for use in the study. Financial Accounting Performance Test (FAPT) was used for data gathering. Mean and standard deviation were used in answering the research questions whereas Analysis of Covariance (ANCOVA) was used in testing the hypotheses at 0.05 level of significance. The findings revealed that, there is significant difference in academic performance of students in Financial Accounting taught using inquiry-based and demonstration teaching methods in Public Secondary Schools in Akwa Ibom North-East Senatorial District. It was concluded that inquiry-based teaching method significantly improved students' understanding and application of accounting principles. It was recommended among others that Government through the Ministry of Education should encourage schools to embrace inquiry-based teaching strategies by way of providing the platform, resources, and training necessary for teachers to use these strategies effectively in Financial Accounting instruction. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/68 PRINCIPALS’ MANAGERIAL SKILLS AND TEACHERS’ JOB PERFORMANCE IN PUBLIC SECONDARY SCHOOLS IN AKWA IBOM NORTH-EAST SENATORIAL DISTRICT 2026-09-23T16:38:43+00:00 JAMES EFFIONG ETIM jamesetim4u@gmail.com PROF. F. I. OKON prof.okon@gmail.com IMAOBONG N. OBOT, PHD imaobong.obot@gmail.com The study examined principals’ managerial skills and teachers’ job performance in public secondary schools in Akwa Ibom North-East Senatorial District. Two research objectives and two research questions were raised with two research hypotheses formulated to guide the study. The study adopted a correlational survey design. The population for the study was 3,950 respondents from the 95 public secondary schools in Akwa Ibom North –East Senatorial District. The sample size for the study was 364 respondents and the statistical tool used was stratified random sampling technique. The instrument used for the collection of data for the study was questionnaire titled “Principals’ Managerial Skills and Teachers’ Job Performance Questionnaire (PMSTJPQ). The instrument was validated using face validity while the reliability coefficient yielded 0.78 for Principals’ Managerial Skills (PMS) and Teachers’ Job Performance (TJP) statistics. Pearson’s Product Moment Correlation was used to test the earlier formulated null hypotheses at 0.05 level of significance. Results showed that decision-making skills and communication skills, had a significant relationship with the teachers’ job performance in public secondary schools in Akwa Ibom North-East Senatorial District. Therefore, the findings revealed a significant and positive relationship between principals’ managerial skills and teachers’ job performance, indicating that improvement in principals’ managerial skills is associated with teachers’ productivity and effectiveness. Based on these findings, it was recommended among other things that school principals receive continuous training from government in core managerial skills to foster more effective job performance of teachers. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/69 DIGITAL MARKETING STRATEGIES AND BRAND LOYALTY OF UNIVERSITY LECTURERS FOR TABLE WATER PRODUCT IN CROSS RIVER STATE, NIGERIA 2026-09-23T16:48:26+00:00 PETER ACHAR NYIAM peter.achar.nyiam@gmail.com The study examined the influence of Digital Marketing Strategies on brand loyalty of University Lecturers for table water products in Cross River State, Nigeria. To achieve the purpose of this study, three specific purposes, three research questions and three null hypotheses were formulated to guide the study. The study adopted descriptive survey design. The population for the study comprised of 4,904 University lecturers in Cross River State, Nigeria. Simple random sampling technique was used to select a sample of 357 respondents with the help of Krejcie and Morgan Sampling Table. A structured questionnaire titled Digital Marketing Strategies and Brand Loyalty Questionnaire (DMSBQ) was used for data collection. One expert from University of Calabar and two from University of Uyo validated the instrument. The reliability of the instrument was determined using Cronbach Alpha Statistics which yielded a reliability coefficient of 0.87. Simple linear regression analysis was used to answer research question and tested the hypotheses at 0.05 level of significance. Findings revealed that content marketing strategy, search engine marketing strategy, mobile marketing strategy have a very low extent of influence of brand loyalty for table water product in Cross River State. On the basis of these findings, it was concluded that improvement in the marketing strategies by marketing firms is very expedient in sustaining economic activities of table water products. It was recommended among others that marketing firms should develop high quality and engaging contents highlighting the quality, safety, and unique selling points of table water products. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/70 DIGITAL LEARNING TOOLS AND STUDENTS’ ACADEMIC ENGAGEMENT IN FINANCIAL ACCOUNTING IN PRIVATE SECONDARY SCHOOLS IN AKWA IBOM NORTH-EAST, NIGERIA 2026-09-23T16:52:57+00:00 JOSEPH SUNDAY UDO joseph.sunday.udo@gmail.com M. S. USSEN ms.ussen@gmail.com IMAOBONG OBOT imaobong.obot@gmail.com The study determined the extent to which Digital Learning Tools predict students’ academic engagement in Financial Accounting in Private Secondary Schools in Akwa Ibom North-East, Nigeria. To achieve the purpose of the study, three objectives and research questions were raised, and three null hypotheses were formulated. Descriptive research design was used. Population comprised 473 senior secondary school (SS1-SS3) students offering Financial Accounting in fourteen private secondary schools, in Akwa Ibom North-East. Sample size was 303 Financial Accounting Students, determined via Taro Yamane (1967) formula. “Digital Learning Tools and Students’ Academic Engagement Questionnaire (DLTSAEQ)” was used for data collection, validated by three experts. Reliability coefficient of 0.83 was obtained using Cronbach Alpha statistics. R and R2 values of simple linear regression were used to answer the research questions, while F-values of simple linear were used to test the hypotheses. The findings of the study revealed that, digital textbooks, learning management systems, accounting simulation software, educational mobile applications and online assessment tools significantly predict students’ academic engagement in Financial Accounting in private secondary schools in Akwa Ibom North-East, Nigeria. The study concluded that digital learning tools highly predict students’ academic engagement in Financial Accounting in Private Secondary Schools in Akwa Ibom North-East, Nigeria. It was recommended, among others, that regular capacity building programmes should be organised for teachers and school administrators to enhance their ICT literacy and digital teaching competence. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/71 UTILISATION OF AI TOOLS FOR RESEARCH IN BUSINESS AND ENTREPRENEURSHIP EDUCATION IN UNIVERSITIES IN KWARA STATE 2026-09-23T17:04:28+00:00 ALUKO, KUDIRAT ATINUKE PH.D aluko.kudirat@gmail.com This study investigated the perceptions of business educators and students on the utilisation of artificial intelligence tools for research in Business and Entrepreneurship Education in universities in Kwara State. Descriptive survey design was adopted with population of 283 (16 Educators and 267 students). The entire 16 Business Educators and 131 sampled students were used, giving 147 respondents. Data were collected using a questionnaire validated by two experts and yielded a Cronbach Alpha reliability coefficient of 0.803. Mean and standard deviation were used to answer research questions, while independent samples t-test was employed to test the hypotheses at 0.05 level. The findings showed that generative and content AI tools were use at a high extent (Mean = 3.43), academic writing and editing tools were also to a high extent utilised (Mean = 3.27), to a high extent. reference, citation and academic integrity tools were employed (Mean = 3.39). Respondents agreed that there are challenges affecting utilisation (Mean = 3.93). Findings further revealed that there was no significant difference between business educators and students on generative and content tools (t145 = -0.725, p = 0.470), academic writing and editing tools (t145 = -0.273, p = 0.785), and reference, citation and integrity tools (t145= -0.097, p = 0.923) leading to acceptance of H01, H02 and H03, while H04 was rejected because a significant difference existed on challenges (t145 = -2.167, p = 0.032). Based on these results, it was concluded that AI tools were moderately utilised for research and recommended that workshops, seminars and conferences be organised by university management, ABEN and other stakeholders on effective AI utilisation, while AI hubs and adequate technical facilities should be provided. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/72 CORPORATE GOVERNANCE AND ADMINISTRATION OF FEDERAL UNIVERSITIES IN SOUTH-SOUTH NIGERIA 2026-09-23T17:10:15+00:00 DR. E. F. UKOIMA EF.uKOIMA@gmail.com IMAOBONG UWEM UKPE imaobong.obot@gmail.com The main purpose of the study was to determine the influence of corporate governance on Administration of federal universities in South-South Nigeria. Specifically, the study determined the influence of human resource management, accountability, risk management and financial management on administration of federal universities in South-South Nigeria. four research questions were answered in the study and four null hypotheses were tested at 0.05 level of significance. A descriptive survey design was adopted for the study. The population of the study comprised all 23,096 staff from federal universities in South-South Nigeria. A questionnaire designed by the researcher was used for data. The questionnaire was validated by three experts, two from the Department of Business Education, Faculty of Vocational Education, Library and Information Science University of Uyo and one from the Department of Psychological Foundations of Education all from University of Uyo, Nigeria. Cronbach's Alpha was used to compute internal consistency reliability. This yielded reliability coefficient values of 0.87. Simple linear regression was used to answer research questions and to test the null hypotheses. The findings of the study revealed that application of human resource management, accountability, risk management and financial management have influence on administration of federal universities in South-South Nigeria and there is significant influence of corporate governance on administration of federal universities in South-South Nigeria. Based on the findings of the study, it is concluded that corporate governance is increasingly influencing administration of federal universities in South-South Nigeria. It was therefore recommended among others that management of federal universities should adopt corporate governance in their system to ensure they have proper administration and competitive advantage over their counterparts. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/77 INTEGRATION OF EMERGING TECHNOLOGIES INTO THE BUSINESS EDUCATION CURRICULUM FOR EMPLOYABILITY AND ECONOMIC SURVIVAL IN PUBLIC UNIVERSITIES IN SOUTH-EAST, NIGERIA 2026-09-23T19:42:51+00:00 DR. EZENWOBI EMILY CHINELO ezenwobi.chinelo@gmail.com SULEIMAN IBRAHIM suileman.ibrahim@gmail.com CHINWE ZITA AMANZE chinwezita2908@gmail.com The study focused on integration of emerging technologies in Business Education curriculum for employability and economic survival of graduates in South-East, Nigeria. The study was guided by three research questions and three null hypotheses. The study adopted descriptive survey research design. The population for the study was 492, comprising 192 Business Educators and 299 final year students in public tertiary institutions. The sample size of the study was 148 comprising 58 Business Educators and 90 final year Business Education students selected using multi-stage sampling techniques. The instrument for data collection was structured questionnaire validated by three experts. The overall reliability coefficient of the instrument was 0.83 obtained using Cronbach Alpha statistics. The data collected were analysed using mean, standard deviation and t-test statistics. The mean was used to answer the research questions; standard deviation was used to ascertain the homogeneity of the respondents’ responses while t-test was used to test the hypotheses at 0.05 level of significance. It was revealed that the emerging technologies required in Business Education curriculum for employability and economic survival of graduates include Artificial Intelligence, Cloud computing, Internet of Things and Blockchain technology among others. It was found that to high extent integration of emerging technologies into Business Education curriculum can enhance employability and economic survival of graduates while the obstacles that hinder integration of emerging technologies in Business Education curriculum: limited access to technology, inadequate training and professional development of educators, resistance to change by some educators and inadequate infrastructure in many institutions among others. Based on findings, it was recommended that: Government through the Ministry of Education, Curriculum planners and educational institutions should review the curriculum of Business Education to formulate flexible policies that would encourage the integration of emerging technologies for employability and economic survival of graduates. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/74 CAUSES AND CONSEQUENCES OF STUDENT DROPOUT AS PERCEIVED BY MALE AND FEMALE LECTURERS IN FEDERAL COLLEGE OF EDUCATION, IWO, OSUN STATE 2026-09-23T18:49:31+00:00 OMOTOSHO SULYMAN SHEHU shehusuly@gmail.com KAMALDEEN OLOHUNDARE SUYLYMAN sulymanko@fceiwo.edu.ng OLAYINKA SADIAT ISHOLA sulymanko@fceiwo.edu.ng CALEB SEGUN OKEDOKUN calebokedokun@gmail.com CALEB SEGUN OKEDOKUN calebokedokun@gmail.com This study assessed the causes and consequences of dropout as perceived by lecturers in Federal College of Education, Iwo, Osun State. Descriptive research design of survey type was adopted. All the 143 lecturers in the institution constituted population of the study. All the 143 lecturers were purposively selected as the respondents. Causes and Consequences of Dropout Questionnaire (CCDQ) was used for data collection. The instrument was thoroughly validated and its reliability test carried out via the use of Chronbach’s Alpha yielded a reliability coefficient of 0.82. Mean and standard deviation were used to answer research questions, while t-test was used to test hypotheses. The study found among other things, that the causes of dropout were financial challenge, unwanted pregnancy, inordinate passion for richness, threat from cultists, and poor academic performance; while the consequences of dropout included drug abuse, increase in wastage rate in education, reduction in an individual’s social status and untimely death. The study concluded that dropout is a very serious case in tertiary institutions in Nigeria and it manifested in Federal College of Education of Education, Iwo, Osun. It was recommended among other things, that Nigerian governments should improve on its strategy to revamp the economy, to ensure that the citizens, especially parents and guardians find it easy to conveniently finance the education of their children and wards, thereby preventing dropout. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/75 FINANCIAL MANAGEMENT STRATEGIES AND PERSONAL EXPENDITURE OF BUSINESS EDUCATION STUDENTS IN PUBLIC UNIVERSITIES, SOUTH-SOUTH, NIGERIA 2026-09-23T19:27:04+00:00 UBONG OKOKON EBUK ubong.okokon.eduk@gmail.com DR. UYAI E. AKPANOBONG uyai.akpanobong@gmail.com The study examined financial management strategies and personal expenditure among Business Education students in public universities in South-South Nigeria. An ex post facto research design was adopted for the study, which was conducted across the South-South Nigeria. The population consisted of 1,059 year-three Business Education undergraduate students from all public universities offering Business Education. Using the Taro Yamane formula, a sample size of 290 students was determined, and simple random sampling was employed to ensure that the sample adequately represented the entire population. Data were collected using a structured questionnaire titled Financial Management Strategies and Personal Expenditure of Business Education Students Questionnaire (FMSPEBESQ), designed on a five-point rating scale. The instrument was validated through face validity by three experts, two from the Department of Business Education and one from the Department of Psychological Foundations at the University of Uyo. To determine the reliability of the instrument, Cronbach’s Alpha was used. A pilot test involving 30 year-three Business Education students from Abia State University, who shared similar characteristics with the target population but were not part of the main study, was conducted using a 40-item questionnaire. Out of the distributed questionnaires, 276 were properly completed and returned, resulting in a high return rate of 0.95. The research questions were answered and the null hypotheses tested at the 0.05 level of significance using simple linear regression analysis. The findings revealed a moderate influence of budgeting and spending habits on students’ personal expenditure, while record keeping showed only a slight influence. The study recommended integrating financial literacy programmes, workshops, and mentorship initiatives into tertiary education curricula to strengthen students’ financial decision-making skills. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/76 APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN THE ADMINISTRATION OF NIGERIAN UNIVERSITIES: CHALLENGES AND STRATEGIES FOR IMPROVEMENT 2026-09-23T19:35:36+00:00 DR. OKHUOYA OJEKHATA PETER Ojekhata.okhuoya@uniben.edu DR. OBIWELUOZOR NKECHI Nkechi.obiweluozor@uniben.edu Artificial intelligence (AI) is increasingly shaping how universities organise information, deliver services, allocate resources and support decision-making. In Nigerian universities, the potential of AI is especially relevant because administrators operate within systems characterised by rising enrolment, complex records, resource constraints, infrastructure deficits and growing expectations for timely, transparent and data-informed services. This conceptual paper examines the application of AI in the administration of Nigerian universities, with emphasis on administrative opportunities, implementation challenges and strategies for responsible integration. A focused narrative review of peer-reviewed studies and policy documents on AI in higher education and educational management was undertaken, with particular attention to recent Nigerian evidence and international guidance. The review shows that AI can support admissions and enrolment, student records, human-resource management, timetabling, finance, student support, predictive analytics, quality assurance, research administration, library services and institutional planning. However, meaningful adoption is constrained by inadequate digital infrastructure, unstable electricity and connectivity, limited staff competence, high implementation costs, fragmented data systems, privacy and cyber-security risks, algorithmic bias, weak governance arrangements and concerns about job displacement and overreliance on automated systems. The paper argues that Nigerian universities should treat AI as a governed institutional capability rather than as a stand-alone technology. It recommends phased implementation, robust data governance, staff capacity development, human oversight, ethical and legal safeguards, interoperability of institutional systems, sustainable financing and continuous evaluation. Responsible adoption can improve administrative efficiency and service quality, but AI should augment rather than replace professional judgement and human accountability in university administration. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/78 UTILIZATION OF E-LEARNING PLATFORMS AND THE TEACHING OF BUSINESS EDUCATION CONTENT IN PUBLIC UNIVERSITIES IN CROSS RIVER STATE, NIGERIA 2026-09-23T20:36:47+00:00 PETER ACHAR NYIAM, PHD Nyaimpeter413@gmail.com BASSEY OFFIONG EDET Basseyoffiong2021@gmail.com This study examined e-learning platforms and the teaching of Business Education content in public universities in Cross River State, Nigeria. To achieve the purpose of the study, two research questions were posed, and two null hypotheses were formulated to guide the study. Survey research design was adopted for the study, with a population of 63 Business Education Lecturers who participated in the study. Census sample was used since the population was small. The instrument for data collection was questionnaire titled "e-Learning Platforms and the Teaching of Business Education Content Questionnaire (ELPTBECQ)”. The instrument was subjected to validation by three experts, two from Business Education and one from Measurement and Evaluation all from the University of Calabar. The reliability estimates of 0.71 was established for the instrument through Cronbach Alpha Method. Simple Linear Regression analysis was used as the statistical technique for data analysis and both null hypotheses were tested at .05 level of significance. The result revealed that Video conferencing and Zoom had significant influence on the teaching of Business Education content in public universities in Cross River State. Based on the findings, it was recommended, among others, that institutional management should provide video conferencing facilities to enable lecturers to use them for teaching content. 2026-09-23T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/82 DIGITAL MARKETING STRATEGIES AND BRAND LOYALTY OF UNIVERSITY LECTURERS FOR TABLE WATER PRODUCT IN CROSS RIVER STATE, NIGERIA 2026-11-02T05:46:33+00:00 Prof. Effiong E. Asuquo asuquo.effiong@gmail.com Peter Achar NYIAM peter.achar.nyiam@gmail.com The study examined the influence of Digital Marketing Strategies on brand loyalty of University Lecturers for table water products in Cross River State, Nigeria. To achieve the purpose of this study, three specific purposes, three research questions and three null hypotheses were formulated to guide the study. The study adopted descriptive survey design. The population for the study comprised of 4,904 University lecturers in Cross River State, Nigeria. Simple random sampling technique was used to select a sample of 357 respondents with the help of Krejcie and Morgan Sampling Table. A structured questionnaire titled Digital Marketing Strategies and Brand Loyalty Questionnaire (DMSBQ) was used for data collection. One expert from University of Calabar and two from University of Uyo validated the instrument. The reliability of the instrument was determined using Cronbach Alpha Statistics which yielded a reliability coefficient of 0.87. Simple linear regression analysis was used to answer research question and tested the hypotheses at 0.05 level of significance. Findings revealed that content marketing strategy, search engine marketing strategy, mobile marketing strategy have a very low extent of influence of brand loyalty for table water product in Cross River State. On the basis of these findings, it was concluded that improvement in the marketing strategies by marketing firms is very expedient in sustaining economic activities of table water products. It was recommended among others that marketing firms should develop high quality and engaging contents highlighting the quality, safety, and unique selling points of table water products. 2026-11-02T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) https://ujbee.com/index.php/UJBEE/article/view/84 TRANSFORMATIONAL LEADERSHIP AND PERFORMANCE OF PUBLIC SECTOR ORGANIZATION IN CROSS RIVER STATE 2026-11-02T05:51:44+00:00 Idorenyin Udo Etuk Etuki89@gmail.com Nneoyi, Nnana Arikpo nneoyi1@gmail.com Catherine Matthew Joseph catherinemathew314@gmail.com This study examines the impact of transformational leadership and the performance of public sector organizations in Cross River State with particular focus on the Ministry of Works. In an era marked by increasing demand for accountability, efficiency, and service delivery, leadership has emerged as a critical determinant of organizational success in the public sector. Transformational leadership, characterized by vision, inspiration, and individualized consideration, is increasingly recognized as a catalyst for organizational effectiveness. Recognizing persistent challenges such as bureaucratic inefficiency, low employee motivation, and suboptimal service delivery, the study investigates how dimensions of transformational leadership, namely inspirational motivation, and individualized consideration influence organizational performance. Drawing on existing theoretical and empirical literature, this paper analyzes the relationship between transformational leadership practices and key performance outcomes including employee commitment, innovation, organizational culture, service delivery, and ultimately performance outcomes in public institutions. Findings reveal a strong, positive, and significant association between transformational leadership and improved organizational performance. Providing support for employees’ personal development enhances morale and commitment. Although contextual constraints such as bureaucracy and political interference may moderate its impact. The paper concludes that adopting transformational leadership is essential for overcoming bureaucratic bottlenecks and fostering a dynamic, high performing work environment. It therefore recommends the implementation of personalized coaching and mentorship programmes and consistent communication of a clear infrastructural vision to promote proactive, value-driven performance in the Ministry of Works. 2026-11-02T00:00:00+00:00 Copyright (c) 2026 UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE)