UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP

UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) VOLUME 2, NO.1 OCTOBER 2025 COMPLETE ISSUE

2025-11-26

UNIUYO JOURNAL OF BUSINESS EDUCATION AND ENTREPRENEURSHIP (UJBEE) VOLUME 2, NO.1 OCTOBER 2025

PARENTAL ATTRIBUTES AND INTERPERSONAL WELLBEING OF SECONDARY SCHOOL STUDENTS IN UYO LOCAL GOVERNMENT AREA

Inemesit E. Emana — 2025-10-15

Interpersonal well-being in adolescence is not formed in isolation but shaped by the financial, emotional, and behavioural patterns within the family. This study examined how three parental attributes - socio-economic status (SES), parenting style, and mental health influence the interpersonal well-being of senior secondary school students. Three research questions and corresponding hypotheses were formulated to guide the study. The study adopted a Causal Comparative (Ex-post factor) research design. A sample size of 360 was derived from the population of 3565 SSII students using the Taro Yamane Formula. A simple random sampling technique was utilized. The instrument for data collection was a structured questionnaire titled “Parental Attribute and Students’ Interpersonal Wellbeing Questionnaire (PASIWQ)”. The instrument had an internal consistency reliability of 0.77. Data analysis was done using descriptive and inferential statistics. One-way Analysis of Variance (ANOVA) was used to test the null hypotheses at 0.05 alpha level. Result showed that there was a significant influence of parental socio-economic status on students’ interpersonal wellbeing (F-ratio(2, 357) = 424.740, p < 0.05), there was a significant influence of parenting style on students’ interpersonal wellbeing (F-ratio(3, 356) = 103.516, p < 0.05), and there is a significant influence of parental mental health on students’ interpersonal wellbeing (F-ratio(2, 357) = 229.961, p < 0.05). It was recommended among others that stakeholders in education and health should prioritize parental mental health by providing accessible counselling, stress management services, and awareness campaigns to help parents maintain psychological balance that benefits students’ interpersonal development.

STRENGTHENING MARKETING EDUCATION THROUGH ACADEMIC COLLABORATION: CHALLENGES AND OPPORTUNITIES FOR TEACHER TRAINING IN NIGERIA

ORHORHORO PAULINE .N. — 2025-10-15

This paper explores strengthening marketing education through academic collaboration: challenges and opportunities for teacher training in Nigeria. Marketing education is pivotal in preparing learners with the knowledge, skills, and competencies necessary to navigate the complexities of the modern business landscape. However, numerous challenges—including outdated curricula, inadequate exposure to industry practices, and under-prepared educators—have impeded its effective delivery. Academic collaboration, defined as the strategic partnership among educational institutions, industry players, government agencies, and professional bodies, offers a viable solution to bridge these gaps. The study highlights the benefits of collaboration in areas such as curriculum enrichment, experiential learning, faculty development, and research innovation. It also identifies key challenges such as poor infrastructure, limited funding, weak policy frameworks, and institutional rivalry that hinder collaborative initiatives. Additionally, the paper discusses opportunities for growth through public-private partnerships, digital learning platforms, inter-institutional exchanges, and professional association support. Drawing on current Nigerian contexts and global best practices, the paper argues for a deliberate policy and strategic approach to institutionalize collaboration in marketing education. By fostering synergy across sectors, marketing programs can be better aligned with market realities, thereby producing graduates who are both academically sound and industry-ready. The paper concludes by emphasizing the need for supportive policies, adequate resources, and proactive stakeholder engagement to fully harness the transformative potential of academic collaboration in advancing marketing education and contributing to national development.

FINANCIAL RISK MANAGEMENT AS PREDICTOR OF SMALL AND MEDIUM ENTERPRISES SUSTAINABILITY IN SOUTHWEST, NIGERIA.

LATEEF Sakirat Funmilayo Ph.D. — 2025-10-15

This paper investigates financial risk management as predictor of SMEs sustainability in Southwest Nigeria. Four research hypotheses were formulated and tested in this study. The descriptive research design of survey type was employed in this study. The total population was twenty-six thousand, seven hundred and forty-four (26,744) SMEs owners / managers. The sample size consisted of seven hundred and nine (709) SMEs owners/managers through the use of multi-stage sampling procedure. Four questionnaires were used to generate data for the study namely: Credit Risk Management Questionnaire (CRMQ), Operational Risk Management Questionnaire (ORMQ), Market Risk Management Questionnaire (MRMQ) and SMEs Sustainability Questionnaire (SSQ). The instruments were validated by three experts in Business Education department, Tai Solarin University of Education. Further subjected to a test-retest reliability check with reliability coefficients of (r = .81), (r = .70), (r = .73) (r = .82) for (CRMQ), (ORMQ, (MRMQ) and (SSQ) respectively. Simple Linear Regression Analysis was used to test the hypotheses at .05 level of significance. The results showed that the CRM had significant influence on SMEs sustainability (β = 0.81; t = 37.08, p < .05); ORM significantly predicted SMEs sustainability (β = 0.81; t = 36.95, p < .05); MRM significantly predicted SMEs sustainability (β = 0.82; t = 37.11 p < .05). Compositely, CRM, ORM and MRM made a contribution of 73.0 % (Adj. R2 = .73) to SMEs sustainability, which was found to be significant (F (3,706) = 616,773, p < .05). It was concluded that CRM, ORM and MRM jointly and relatively contributed to SMEs sustainability in Southwest Nigeria. Consequently, it is recommended that SMEs owners/managers should ensure that strategies and programmes are put in place to establish high level of financial risk management.

ETHICS AND POLICIES FOR THE USE OF ARTIFICIAL INTELLIGENCE (AI) IN TVET TERTIARY INSTITUTIONS

Regina Oghenerie OKWE — 2025-10-15

The integration of Artificial Intelligence (AI) in Technical and Vocational Education and Training (TVET) in tertiary institutions offers transformative potential for enhancing learning outcomes, operational efficiency, and innovative pedagogies. However, the deployment of AI technologies necessitates comprehensive ethical frameworks and policy guidelines to address challenges related to privacy, bias, accountability, and inclusivity. This paper explores the critical ethical considerations and policy imperatives for implementing AI in TVET tertiary institutions. It emphasizes the importance of establishing transparent, fair, and responsible AI usage protocols that align with educational values and societal norms. Additionally, the study advocates for stakeholder engagement, continuous oversight, and adaptive policies to ensure that AI applications support equitable access, safeguard data integrity, and promote ethical decision-making. By fostering a balanced approach to AI integration, TVET institutions can harness technological advancements while upholding ethical standards that protect learners, educators, and the broader community. Ultimately, this work aims to inform policymakers and educational leaders on best practices for the responsible adoption of AI in the tertiary TVET sector.

INFLUENCE OF EXPERIENTIAL LEARNING ON EMPLOYMENT GENERATION AMONG BUSINESS EDUCATION GRADUATES IN SOUTHWEST NIGERIA

Olatoye Adeolu Oludare — 2025-10-15

This study examined the influence of experiential learning on employment generation among business education graduates in Southwest Nigeria. The research addressed the rising challenge of graduate unemployment by investigating how teaching methods, instructional strategies, and entrepreneurship education affect employability and self-employment outcomes. A descriptive survey design was adopted, with data collected from 300 business education graduates across Lagos, Ogun, and Ekiti States using a structured questionnaire. Descriptive statistics, Pearson Product-Moment Correlation, and Multiple Regression Analysis were employed for data analysis. Findings revealed that teaching methods and instructional strategies significantly influence employment generation, while entrepreneurship education showed a strong positive relationship with self-employment outcomes. The study concludes that effective experiential learning fosters job creation and recommends hands-on training, staff development, and stronger institutional support to enhance graduate employability

DIGITAL TRANSFORMATION AND ITS IMPLICATIONS FOR OFFICE TECHNOLOGY IN A GLOBAL VILLAGE

ODUSANYA Abosede Abolanle — 2025-10-15

This study investigates the implications of digital transformation on office technology within the context of a globalized world. As digital tools and platforms such as cloud computing, artificial intelligence, and collaborative software reshape administrative processes, the roles and expectations of Office Technology and Management (OTM) professionals have evolved significantly. The research employed a descriptive survey design, targeting 120 office professionals across public and private sectors in Nigeria, to assess how digital transformation influences job responsibilities, productivity, and emerging challenges. Findings revealed that digital tools significantly enhance efficiency and productivity, while also introducing cybersecurity and data privacy concerns. The study also highlighted critical gaps in digital skills and infrastructure, especially in developing regions, which hinder full integration of digital innovations. It concludes that for OTM professionals to remain relevant in the global digital economy, strategic investment in digital training, curriculum reform, and cybersecurity awareness is essential. The study provides actionable recommendations for educators, employers, and policymakers to bridge the digital divide and enhance workplace readiness in an increasingly virtual and interconnected environment.

CLOUD COMPUTING APPLICATIONS AND BUSINESS COST SOLUTION MANAGEMENT IN A GLOBAL SYSTEM

DR. NSEABASI P. ESSIEN — 2025-10-15

The study focused on Cloud Computing Applications and Business Cost Solution Management in a global system. The researcher formulated three research questions and three hypotheses that guided the study. Related literature were reviewed. The study employed a descriptive survey research design. The population of the study comprised 150 computer administrators in Abia State of Nigeria. The researcher used 70 computer administrators as random sampling for the study. This sample size was determined by using the guidelines provided by Krejcie and Morgan sample size table. The researcher used structured questionnaires to collect the needed data. The instrument was validated by two experts, one in University of Uyo and the other in the College of Education (Technical) Arochukwu. The researcher ascertained the reliability of the instrument by using Cronbach Alpha which shows the result of 0.8 reliability coefficient. The total numbers of questionnaires distributed to the respondents were 80 copies, out of which 70 copies were used for the purpose of this research work. Simple Linear Regression was used to answer the research questions and test the hypotheses at 0.05 significant level, at appropriate degree of freedom. Findings of the study revealed that there is significant influence of Cloud Computing Applications and Business Cost Solution Management in a global system. It was concluded that cloud computing applications these technologies not only support operational effectiveness but also serve as cost-saving mechanisms for businesses aiming to remain competitive in the digital economy. It was recommended that businesses should consider adopting IoT solutions tailored to their operational needs. These technologies can help monitor processes, reduce manual interventions, and minimize equipment failures, leading to measurable cost savings.

EXTENT OF USAGE OF SOCIAL MEDIA PLATFORMS FOR IMPROVED BUSINESS ACTIVITIES BY SMALL AND MEDIUM SCALE ENTERPRISES IN DELTA STATE

ORHORHORO Pauline N. — 2025-10-15

This study examined the extent of usage of social media platforms for improved business activities by small and medium scale enterprises (SMEs) in Delta State, Nigeria. Guided by two research questions and two null hypotheses, the study adopted a descriptive survey research design. The population comprised 12,540 managers of businesses registered with the Delta State Micro, Small and Medium Enterprises Development Agency (DEMSMA), while a sample of 400 SME managers, selected using simple random sampling, participated in the study. Data were collected using a validated and reliable 4-point structured questionnaire titled Social Media Platforms for Improved Business Activities (SMPIBA), with reliability confirmed through a pilot study in Port Harcourt, Rivers State, yielding a Cronbach Alpha of 0.90. Data were analyzed using mean, standard deviation, and t-test at 0.05 level of significance. Findings revealed that SMEs in Delta State use WhatsApp and YouTube platforms for business activities, but only to a low extent, indicating underutilization of the platforms’ potential for networking, customer engagement, marketing, brand promotion, and global reach. Furthermore, there was no significant difference in responses between urban and rural enterprise managers regarding WhatsApp and YouTube usage. Based on these findings, it was recommended that managers of SMEs should highly utilize WhatsApp to establish business networks and identity, recognize business opportunities, and foster connections among marketers, while YouTube should be strategically used to promote branded personality, video advertisements, and marketing channels for global business reach.

COMPETENCIES NEEDS FOR SOFTWARE UTILIZATION IN TEACHING PROCESS IN THE NIGERIA UNIVERSITY SYSTEM IN SOUTH SOUTH NIGERIA

Regina Oghenerie OKWE — 2025-10-15

This study investigates the competency needs for effective software utilization in the teaching process within Nigerian universities in the South-South region. As technology continues to transform educational delivery, understanding the specific skills required by educators is crucial to enhancing teaching effectiveness and student learning outcomes. The research adopts a descriptive survey design, targeting university lecturers across various disciplines. Data collection was conducted through structured questionnaires focusing on current software usage, perceived competency gaps, and training needs. Findings reveal that while many educators are familiar with basic productivity tools, there exists a significant gap in advanced software skills such as Learning Management Systems (LMS), multimedia content creation, and data analysis software. The study underscores the necessity for targeted professional development programs to bridge these gaps, thereby promoting innovative and interactive teaching methodologies. The results provide valuable insights for policymakers, university administrators, and educators aiming to leverage technology for improved educational quality in the Nigerian South-South university system. Recommendations include integrating comprehensive software training into faculty development initiatives and fostering a culture of continuous technological competence enhancement.

INTEGRATING ARTIFICIAL INTELLIGENCE INTO OFFICE TECHNOLOGY AND MANAGEMENT CURRICULUM FOR EFFECTIVE EDUCATION IN NIGERIAN POLYTECHNICS; IMPLICATIONS FOR THE MODERN OFFICE.

PETER CHINYERE PEACE — 2025-10-15

This paper explores the necessity of integrating Artificial Intelligence (AI) courses into the Office Technology and Management curriculum in Nigerian polytechnics. It addresses the challenges faced in the evolving business environment and emphasises the skill gaps that exist among graduates. By aligning the curriculum with modern technological advancement courses, this paper aims to enhance educational delivery and prepare students for contemporary business demands. Recommendations were made to include collaborating with industry stakeholders to ensure course relevance, investing in training programs for educators in OTM and leveraging online resources and partnerships for resource sharing.

THE CHALLENGES FACING THE IMPLEMENTATION OF THE CORE CURRICULUM MINIMUM ACADEMIC STANDARDS (CCMAS) FOR THE BUSINESS EDUCATION PROGRAMME IN NIGERIAN UNIVERSITIES.

OLUWO Oluwabunmi Amos Ph.D. — 2025-11-11

The implementation of the Core Curriculum Minimum Academic Standard (CCMAS) for the business education programme in Nigerian universities presents both opportunities and challenges. This position paper critically examines the key obstacles hindering the effective adoption of CCMAS for the business education programme in Nigerian universities. Among these challenges are inadequate funding, a shortage of qualified personnel, resistance to curriculum changes, infrastructural deficits, and the slow integration of technology into business education. The paper explores how these challenges impact the quality and relevance of business education, emphasising the need for a robust framework to support CCMAS execution. It also highlights the necessity for continuous professional development, government intervention in funding, and collaboration between academia and industry to enhance curriculum effectiveness. Addressing these challenges requires a multi-stakeholder approach involving policymakers, educators, students, and industry professionals. The paper concludes by advocating for strategic reforms, including enhanced investment in educational infrastructure, capacity-building programme for educators, and the adoption of technology-driven learning models.

REBRANDING TECHNOLOGY INTEGRATION IN TERTIARY INSTITUTIONS THROUGH PUBLIC PRIVATE PARTNERSHIP FUNDING INITIATIVE IN DELTA STATE

DR. NWALADO SIMIKU HELEN — 2025-11-11

The study investigated the extent Public Private Partnership (PPP) funding initiatives would rebrand technology integration in business education programmes in tertiary institutions in Delta State. Two research questions guided the study. The descriptive survey research design was adopted for the study and the population for the study comprised 109 business educators in Delta State. The instrument for data collection was a structured validated questionnaire. The instrument was subjected to a reliability test using Cronbach Alpha. The test yielded coefficient values of .87 and .80 for the two clusters with an overall reliability co-efficient of .84. Data collected from the respondents were analyzed with mean and standard deviation. The study revealed that public private partnership funding initiatives for providing infrastructure will rebrand technology integration in business education in tertiary institutions in Delta State to a high extent. Findings also revealed that public private partnership funding initiatives for providing educational and professional training will rebrand technology integration in business education in tertiary institutions in Delta State to a high extent. Based on these findings, the researcher recommended among others, that to institutionalize collaborative or public-private partnership (PPP) programmes for technology integration in business education programmes in Nigeria's tertiary institutions, the federal and state governments should develop a regulatory framework. It was also recommended that the federal and state governments in conjunction with the financial institutions must design a risk-sharing loan program so that the risk is shared between the two parties in the event that the loan-financed project fails. Keywords: Technology, Integration, Public Private Partnership (PPP), Funding, Business Education

BUSINESS INCUBATION CENTRES AND SELF-EMPLOYMENT SUCCESS OF UNIVERSITY BUSINESS EDUCATION GRADUATES IN RIVERS STATE

Dr. AMADI Anita Eberechi — 2025-11-25

The study examined the impact of Business Incubation Centres on self-employment success of University Business Education graduates in Rivers State. Two research questions were raised and two hypotheses were formulated. A descriptive survey research design was adopted for the study. There was no sample nor sampling techniques due to the manageable size of the respondents. The instrument used to generate data for the study was a researcher’s structured questionnaire titled “Business Incubation Centres on self-employment success of University Business Education graduates (BICOSESUBEG) The instrument was structured in a 4-point rating scale and subjected to validation by three experts that is two Business Educators and one Psychometrician. Out of the 233 copies of the instrument distributed 211 that were properly filled were retrieved and used for data analysis. The research questions and hypotheses were answered and tested with the use of Mean and standard deviation and Analysis of Variance respectively to ascertain Business incubation centres’ impact on self-employment success of university Business Education graduates. Based on the analysis, the study revealed that mentorship and networking in Business incubation centre, enhance and have significant impact on self-employment success of university Business Education graduate in Rivers State to a moderate extent. The null hypothesis (H01) was rejected because the result indicated that graduates mentored in business incubation centres report high levels of self-employment success than those not mentored meaning that significant difference exist. Hypotheses (H02) which states that University Business Education graduates who networked in Business Incubation Centres does not differ significantly in self-employment success than those who did not network was retained. This means that there is no significant difference between graduates who networked and those that did not network. It was recommended among others that government, Administrators, and other stakeholders should provide more Business incubation centres to mentor university Business Education graduates and should also provide facilities that will encourage networking.